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Pre-construction closing system Senara completes pre-seed round

Senara, a Canadian proptech that provides pre-construction lead-to-close systems to developers, announced today completing a pre-seed funding round, according to a press release.

The company said the funding will be used to continue its North American expansion and provide additional revenue to improve existing platform capabilities.

Founded in 2021, Senara provides real estate developers with sales technology that is geared towards pre-construction, which the company says enables builders and listing brokerages “to sell smarter and faster, while spending less.”

The startup says that it uses AI to generate homebuyer leads, appointments and firm sales, based on collected purchase data points. It says its technology can be layered onto any brokerage CRM to provide predictive analytics towards homebuyers purchase journeys and to reallocate ad spends across platforms.

Senara accelerates the usage of real-time data to help developers and their brokerages sell faster and more intelligently, with greater profitably. Leveraging proprietary AI, Senara serves up the ideal homebuyer based on each project’s unique attributes helping to expedite the sales process,” said Reagan Zuzarte, CEO of Senara. 

Since launching last year, Senara says it has been used in over 50 campaigns across North America and helped facilitate over $1 billion sold in new homes throughout Canada, Washington, Florida and Texas.


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The company noted that it targets high-rise projects, and says it has partnered with Sotheby’s Realogics to transform sales processes for design projects in Toronto (Forma Toronto) and Seattle (Graystone).

“Senara is dramatically transforming the sales process, providing listing agents with significantly more qualified buyers thereby making their effort much more effective. The Senara team has worked in real estate for decades, and their platform operationalizes best practices and provides tech-forward learnings to an industry that is prime to be modernized,” stated Brad Henderson, a member of Senara’s advisory board who also acts as broker and senior member at Cushman & Wakefield‘s Global Data Centre Advisory Group.

In other recent proptech news, Fractional home-equity lender Point raised a $115 million Series C. Courted.io also raised a $6 million seed round for its agent network and joins NAR’s REACH program.

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