CoreLogic UK, a wholly-owned subsidiary of CoreLogic that focuses on property marketing services, announced the acquisition of property search and marketing platform Rummage4, according to a press release.
The acquisition will further enhance CoreLogic UK’s property marketing services, with Rummage4 providing property specific, consumer-facing micro sites to real estate agents.
CoreLogic’s subsidiary ehouse will provide media content for these sites, including photography, floor plans, Energy Performance Certificates (EPCs), drone services, 3D virtual tours and video.
“We are delighted to add the Rummage4 product suite to the CoreLogic family, it will allow our estate agency clients to radically transform how they market their properties,” ehouse Managing Director Ben Fillmore stated in the release.
“We are excited to build upon the Rummage4 product and look forward to working with Robert and our clients to maximize the potential that this acquisition brings,” he said.
Founded in 2015 as Property Search Platform, Rummage4 has developed into a space for connecting property portals and agent CRM systems.
The company’s search engine enables agents to list their homes at the center of property searches, enabling home movers to be easily directed to the agent.
Rummage4 promised to be a major force after signing UK housing market analyst Anthony Codling in 2018, and were able to sign up national agency groups including Countrywide. Codling left the company after a year, however, in order to run proptech Twindig.
“Those people who’ve followed our journey will have seen us innovate and try things that we believe will bring property search up to date with technology,” Rummage4 founder Robert May stated in the release.
“The way consumers engage with the internet has changed and we believe this allows homebuyers and tenants to get closer to the agents who sell or let the properties they’re looking for. Joining CoreLogic will allow us to realize our aspirations and fulfill our vision for industry change,” May said.
In other recent proptech news, Tractable AI launched a property damage assessment solution for appraising property affected by natural disasters. PlanRadar also announced a $69 million Series B for the expansion of its digital construction platform.