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Entrata has a new SVP of corporate development

Fuhrman is a proptech investor and advisor, joining Entrata's expanding leadership team

Entrata, a multifamily property operations system provider, today announced appointing Stephanie Fuhrman as its Senior Vice President of Corporate Development, according to a press release.

Fuhrman is a proptech investor and advisor, whom previously held asset and corporate operations roles at Catalyst Housing Group and Greystar. She joins Entrata’s growing leadership team, which includes recently hiring of Scott Allan as SVP of Sales to help its domestic, international growth and expansion, as reported by FinLedger.

“Stephanie has been one of Entrata’s biggest proponents and has provided invaluable feedback and insight as a customer over the past 10 years,” said Entrata CEO Adam Edmunds, in the statement.

Before Entrata, Fuhrman’s led asset and corporate operations at Catalyst Housing Group, acted as Managing Director of Global Innovation at Greystar, and held addition roles in “investment, consumer and building lifecycle,” according to the release.

“I’m very excited to be joining the team as they march toward further global expansion,” Fuhrman stated in the release, adding that she has been an Entrata customer and advised the company in the past.

Entrata has added at least 13 new leadership roles since the beginning of the year and reported a 29% growth in leadership members in June, before Fuhrman and Allan’s appointments. Other new leadership hires include: Mary Jane Isaacs and Natalie Birrell as SVPs of Engineering, Eric Zimmerman as its SVP of Platform Operations, Ted Tronson as Principal Intelligence Engineer and Travis Ard as the Principal Data Engineer. 

The company says these hires will oversee the organization’s ongoing scaling and management of its core products, with new members joining Entrata from brands including Amazon, Domo, American Express, Fidelity Investments, and Overstock.

Entrata also noted that it currently serves more than three million residents across over 20,000 multifamily communities worldwide.

It also raised $507 million in a funding round last year, led by Silver Lake, Qualtrics founder Ryan Smith and Vivint Smart Home founder Todd Pedersen. Other participants include Dragoneer, Domo founder and CEO Josh James, among others.

As a part of its expansion strategy, Entrata also announced its first international enterprise in Canada to globalize its “single-login, open-access property management operating system.”

In other recent proptech news, Valve, a flexible workspace system, raised $4.5 million in a seed funding round led by Project A. Funnel Leasing, a renter management software proptech and PERQ, a multifamily renter automation and marketing platform, announced a partnership integration to help property management companies have autonomy over their operations and eliminate limitations imposed on them by tech providers.

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