M&A / FundingProptech

MoxiWorks continue proptech consolidations, snags lead-nurturing ActivePipe

MoxiWorks Seattle Office, courtesy of MoxiWorks

MoxiWorks, an open platform system for residential real estate brokerages, continued the company’s growing trend in proptech consolidations on Tuesday, announcing it acquired lead nurturing software ActivePipe for an undisclosed sum.

Under the new acquisition, ActivePipe will integrate with Seattle-based MoxiWorks’ tech stack, including its CRM, recruiting system, marketing suite and websites among other products.

Founded and headquartered in Australia, ActivePipe’s platform leverages AI to automate the process for brokers and agents to stay in touch with all their potential clients. The product utilizes predictive capabilities that can identify which clients are most likely to enter into a transaction and alerts clients to unlock potential opportunities in their database.

In 2018, the company successfully entered the U.S. market, establishing offices in Austin and Washington D.C. for its behavior analytics tools.

“With rising interest rates, tight inventory and an uncertain economic future, dependence on paid cold leads that don’t convert is a recipe for disaster,” said York Baur, CEO MoxiWorks. “Working to nurture your sphere is the gift that keeps on giving.”

Founded in 2018, MoxiWorks’ open platform system serves over 800 brokerages and 400,000 agents nationwide. Its integrated tools center on “sphere methodology” – a model that focuses on attracting business to you from the people you know and meet socially as opposed to strangers.

The proptech claims this method – partnered with their tools – increases agents’ repeat and referral business by 54%.

L to R: Ash Farrugia, co-founder and CEO of ActivePipe, and York Baur, CEO MoxiWorks

Tuesday’s acquisition is one of many the brokerage-based proptech has added to its growing suite of products in recent years. MoxiWorks acquired marketing automation platform, Imprev, now MoxiImpress, in November of 2019 and most recently acquired reeazily, now MoxiBalance, at the end of 2021.

In 2020, the proptech partnered with real estate marketplace giant Opendoor to offer brokerages and their agents an integration when using MoxiCloud tech. The partnership enabled MoxiCloud users the ability to present clients with automatic and immediate offer estimates from Opendoor on qualified homes within their comparative market analysis (CMA), MoxiPresent.

Other partnerships have included 1000wtt, RealScout, Berkshire Hathaway and Side.

“Between the products we produce, the partners we’ve assembled in our partner network, and the acquisitions we make, we’re assembling the best and brightest products and people in the real estate tech world,” Baur said.

Despite it just being acquired, ActivePipe has been part of the MoxiCloud partner network for more than three years and was a natural next step, said Ash Farrugia, co-founder and CEO of ActivePipe.

In 2021, ActivePipe was included in the HW Tech100 and named the Most Innovative Scale-Up Proptech for Sales & Marketing at the inaugural national Proptech Awards.

“We have been partners for years with MoxiWorks and could not be more thrilled by the opportunity to create something really powerful by becoming part of the MoxiWorks family,” Farrugia added.


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