Newmark Group, Inc., a major commercial real estate advisory firm that provides property lifecycle tools and services, announced launching a flexible office-focused enterprise solution named Optality, according to a press release.
Optality will combine Newmark Global Corporate Services’ (GCS) existing portfolio strategy and data analytics tools in order to help real estate leaders meet the growing use of hybrid office models. It will be powered by the company’s existing SaaS platform Upflex, which supports remote working through a range of safe and accredited desks, offices and meeting spaces.
“Optality further demonstrates Newmark’s commitment to developing innovative products and services to support our clients on a global scale,” stated Newmark GCS Chief Executive Officer Rick Bertasi, in the release.
“More than ever before, businesses need hybrid work models and sound strategic advice to address a multitude of priorities including talent attraction, employee retention, sustainability and more,” Bertasi said.
Built upon recent acquisitions of agile workspace providers Knotel and Deskeo, Newmark (Nasdaq: NMRK) says Optality will provide space bookings for enterprise clients across the world in order to service corporate flex needs such as nurturing talent, optimizing space and enhancing sustainability.
The company says this collection of workspace offerings is one of the largest in the world, spanning over 70 countries, 1,600 cities and more than 600 brands. Newmark says the platform also enables real estate clients to leverage its central data platform, in order to predict and plan return-to-work occupancy strategy and track workspace utilization.
In other recent proptech news, homeowner equity investment platform Nada announced a new Dallas headquarters and plans to expand its team. Nora Apsel, CEO of online mortgage marketplace Morty, also spoke with FinLedger about the company and its journey to open access to all.