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Serendipity Labs announces flexible office proptech subsidiary

Serendipity Labs, a flexible office management company, announced today forming a new wholly owned subsidiary, WorkplaceCloud, to license its technology to landlords, according to a press release.

The company says that WorkplaceCloud will now offer comprehensive end-to-end capabilities for asset owners to manage their own white label or private label flexible office and tenant amenity offerings. This in turn would enable building owners to provide flexible office services on their own accord, through a number of servicing technologies previously utilized in Serendipity Labs existing portfolio spaces.

“The office market has shifted to flexible solutions that address tenant requirements for the hybrid workforce. To remain competitive, asset owners need to reposition a substantial part of each building from conventional leases to move-in ready offices and collaborative meeting space,” stated John Arenas, chairman and CEO of Serendipity Labs, in the release.

“Operating flexible space requires a secure, sophisticated platform and a system that large enterprises can trust. Licensing our WorkplaceCloud technology gives commercial real estate landlords the tools they need to pivot and meet the rapidly changing market,” Arenas said.

Built on the OASIS system framework that has powered Serendipity Labs’ branded workplaces for the past ten years, the company says the automated proptech platform manages office facility distribution channels, sales operations, marketing optimization, member experience, integration services and network infrastructure.

WorkplaceCloud says this technology can now enable every landlord to compete with national flexible office brands and provide visibility into the customer journey and business performance.

It also noted that the multi-cloud platform securely provisions access control, workspace booking, electronic proposals, contracting and payment processing, and says the new company is PCI DSS and GLBA compliant.

“WorkplaceCloud is what landlords need to unlock the full value of their assets. Now, any building owner can now benefit from our decades of expertise and operate like a national coworking brand,” Arenas said.

In other recent proptech news, Thirty Capital launched a new platform, Lobby CRE, to bring institutional-grade tools to mid-market operators and investors. MISMO also unveiled its new e-Eligibility exchange, powered by Snapdocs, to accelerate the adoption of digital closings.

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