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Suncoast Credit Union partners with MX to enhance user experience

MX, a financial data platform and modern connectivity fintech, announced partnering with Florida’s largest credit union in membership and assets, Suncoast Credit Union, according to a press release shared with FinLedger.

The partnership is set to integrate MX’s data enhancement platform, personal finance management and MXinsights within Suncoast’s services to help members proactively manage finances and take steps towards financial wellness.

MX will provide Suncoast members with budgeting tools, auto-categorization, debt management and data-viewing experiences through the platform, and allow the credit union to communicate with members about their account activity.

“By providing our members with a better experience, powered by accessible and relevant information about their financial lives — what they need and when they need it — we’re helping them solve real issues on their terms,” Suncoast President and CEO Kevin Johnson stated in the release.

Aside from being the largest credit union in Florida, Suncoast is also the 10th largest credit union in the U.S. based on membership and its $14.8 billion in total assets. Founded in 1934, the credit union recently expanded its membership to serve public K-12 employees, college educators and support staff for all of Florida’s counties.

This partnership is set to expand the credit union’s technology capabilities further and prompt expansion moving forward, with an emphasis on promoting financial wellness and community growth.

“The strong focus Suncoast puts on serving its members digitally, while giving back to the community, aligns well with our MX values and has been an important factor making this partnership so meaningful,” MX Chief Customer Officer Nate Gardner said.

“The combination of cleansed, intelligent data powering personal financial insights that MX is providing Suncoast makes for a delightful money experience from a credit union that truly cares about the financial health of its members in Florida and beyond.”

The news comes as part of an ongoing push by credit unions, country-wide, to accelerate their digital offerings through fintech partnerships.

The Independent Community Bankers of America (ICBA) recently announced the launch of its BankTech Ventures Investment Fund, closing its first round of funding at $55 million in an attempt to push BankTech innovation in community banks. Temenos also recently launched an open marketplace for connecting banks and fintech solutions in order to accelerate co-innovation among the sectors.

In other recent fintech news, global blockchain security firm CertiK raised an $80 million Series B2 to hit unicorn status. The CFPB also addressed the media, stating a focus on overdraft fees and further scrutiny over banks that are heavily dependent on the fees.

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