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Williston tech subsidiary WEST renamed to MyHome

The renaming was done to rebrand MyHome’s value and aim to make real estate services more efficient and secure

Williston Financial Group, a Portland-based title insurance and real estate settlement company, today announced that the name of its technology subsidiary, Williston Enterprise Solutions and Technology (WEST), is changing to MyHome, according to a press release.

WEST, an online closing and collaboration platform, launched MyHome in 2015 to reduce the time and cost needed for real estate processes. It acted as a bridge between WEST and Williston Financial.

“As the digital transformation of our industry continues, the time has come to align our brand with our goal, and build on the value and equity we’ve created by establishing an independent identity for MyHome,” said Williston president and CEO Steve Ozonian, in the statement.

The renaming was done to rebrand MyHome’s value and aim to make real estate services more efficient and secure. As per the release, it integrates homeownership professionals’ systems, automates information flow and helps them engage clients through these services.

“We know how hard homeownership professionals have to work to deliver value to their clients, so we created the MyHome platform to help everyone collaborate more efficiently online,” said Williston founder and executive chairman Patrick F. Stone, in the statement. 

To make its goals “perfectly clear,” the entire company was renamed, Stone added.

“Our mission at MyHome is to create continuous value for homeownership professionals and the consumers they serve,” said MyHome president Marty Frame. 

MyHome plans to do this by building, acquiring, and partnering with technology solutions that combine all phases of real estate transactions, he also said.

In other recent proptech news, real estate brokerage-focused fintech Tongo, raised a $7 million seed funding round led by proptech venture capital firm MetaProp. Mosser Companies, a California-based real estate investor, also launched an environmentally sustainable strategy for its properties that will operate in San Francisco, Oakland and Los Angeles.

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