DealmakingProptechReal EstateReal Estate Tech integrates Rently self-guided tours

Rently, a self-touring and smart home tech proptech, recently announced a new integration partnership to offer renters self-guided tours on, according to a press release.

The company says that the integration means prospective renters can tour potential properties without leaving the website, or through their own mobile devices.

“We believe the process of finding a new apartment should be made easy for renters and efficient for real estate operators. With our patented self-guided touring technology, Rently streamlines rental property viewing, increases overall property touring traffic by 25%, and reduces time on market by 75%,” Rently CEO Merrick Lackner stated in the release.

This integration launch follows recently released data by, which found a 63% increase in renters who prefer self-guided touring options. The company says that due to a growing preference for viewings outside of regular business hours and “desire for on-demand service, renters increasingly want to tour properties independently, without a manager or agent present.”

“By integrating our self-touring platform with,” Lacker added, “we are creating new property viewing options for renters and accelerating leasing cycles for managers. And, once renters move in, the same smart home technology they used for touring will be there for them to enjoy as residents.”

FinLedger recently spoke with CEO Lacker about self-touring proptech, and how smart home solutions benefit renters and property managers. You can find that interview here.

In other recent proptech news, Madison Realty Capital announced originating a $76 million loan for a luxury condominium project in Miami. Matterport also acquired VHT Studios to bolster and expand its digital twin-based marketing services.

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